Research Chair: Product market relations (PMR)

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Jump to: 2017 | 2016 | 2015 | 2014
Number of items: 29.

2017

Henseler, Jörg (2017) ADANCO 2.0.1: user manual. Composite Modeling GmbH & Co, Kleve.

Henseler, Jörg (2017) Bridging Design and Behavioral Research With Variance-Based Structural Equation Modeling. Journal of advertising . ISSN 0091-3367

Çevikarslan, Salih (2017) Optimal patent length and breadth in an R&D driven market with evolving consumer preferences: an evolutionary multi-agent based modeling approach. Technological forecasting and social change . ISSN 0040-1625

Henseler, Jörg (2017) The behavioural response of the professional buyer on social cues from the vendor and how to measure it. Journal of business & industrial marketing . ISSN 0885-8624

2016

Rodriguez-Entrena, Macario and Schuberth, Florian and Gelhard, Carsten (2016) Assessing statistical differences between parameters estimates in Partial Least Squares path modeling. Quality and quantity . ISSN 0033-5177

Henseler, Jörg (2016) Guest editorial special issue on using partial least squares (PLS) in industrial management. Industrial management & data systems, 116 (9). 1842 - 1848. ISSN 0263-5577

Henseler, Jörg (2016) Guest editorial, Industrial Management & Data Systems. Industrial management & data systems, 116 (9). 1842 - 1848. ISSN 0263-5577

Gelhard, Carsten and Delft, Stephan von and Gudergan, Siegfried P. (2016) Heterogeneity in dynamic capability configurations: Equifinality and strategic performance. Journal of business research, 69 (11). 5272 - 5279. ISSN 0148-2963

Ajamieh, Aseel and Benitez, Jose and Braojos, Jessica and Gelhard, Carsten (2016) IT infrastructure and competitive aggressiveness in explaining and predicting performance. Journal of business research, 69 (10). 4667 - 4674. ISSN 0148-2963

Lancelot Miltgen, Caroline and Henseler, Jörg and Gelhard, Carsten and Popovic, Ales (2016) Introducing new products that affect consumer privacy: A mediation model. Journal of business research, 69 (10). 4659 - 4666. ISSN 0148-2963

Kristal, Samuel and Baumgarth, Carsten and Behnke, Carolin and Henseler, Jörg (2016) Is co-creation really a booster for brand equity? The role of co-creation in observer-based equity (OBBE). Journal of product and brand management, 25 (3). 247 - 261. ISSN 1061-0421

Schuberth, Florian and Henseler, Jörg and Dijkstra, Theo K. (2016) Partial least squares path modeling using ordinal categorical indicators. Quality and quantity . ISSN 0033-5177

Cepeda Carrion, Gabriel and Henseler, Jörg and Ringle, Christian M. and Roldan, Jose Luis (2016) Prediction-oriented modeling in business research by means of PLS path modeling: Introduction to a JBR special section. Journal of business research, 69 (10). 4545 - 4551. ISSN 0148-2963

Koeijer, Bjorn de and Wever, Renee and Henseler, Jörg (2016) Realizing Product-Packaging Combinations in Circular Systems: Shaping the Research Agenda. Packaging technology and science . ISSN 0894-3214

Henseler, Jörg and Ringle, Christian M. and Sarstedt, Marko (2016) Testing measurement invariance of composites using partial least squares. International marketing review, 33 (3). 405 - 431. ISSN 0265-1335

Fassott, Georg and Henseler, Jörg and Coelho, Pedro S. (2016) Testing moderating effects in PLS path models with composite variables. Industrial management & data systems, 116 (9). 1887 - 1900. ISSN 0263-5577

Ziggers, G.W. and Henseler, J. (2016) The reinforcing effect of a firm's customer orientation and supply-base orientation on performance. Industrial marketing management, 52 (1). 18 - 26. ISSN 0019-8501

Gelhard, Carsten and Delft, Stephan von (2016) The role of organizational capabilities in achieving superior sustainability performance. Journal of business research, 69 (10). 4632 - 4642. ISSN 0148-2963

Henseler, Jörg and Hubona, Geoffrey and Ray, Pauline Ash (2016) Using PLS path modeling in new technology research: updated guidelines. Industrial management & data systems, 116 (1). 2 - 20. ISSN 0263-5577

2015

Henseler, J. and Ringle, Christian M. and Sarstedt, Marko (2015) A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43 (1). 115 - 135. ISSN 0092-0703

Dijkstra, Theo K. and Henseler, Jörg (2015) Consistent Partial Least Squares Path Modeling. MIS quarterly = Management information systems quarterly, 39 (2). 297 - 316. ISSN 0276-7783

Dijkstra, Theo K. and Henseler, J. (2015) Consistent and asymptotically normal PLS estimators for linear structural equations. Computational statistics & data analysis, 81 . 10 - 23. ISSN 0167-9473

Fassott, G. and Henseler, J. (2015) Formative (measurement). In: C. Cooper & N. Lee & A. Farrell (Eds.), Wiley Encyclopedia of Management. Vol. 9. Marketing. Wiley, Chichester. ISBN 9781118785317

Henseler, Jörg (2015) Is the whole more than the sum of its parts? On the interplay of marketing and design research. [Lecture]

Henseler, Jörg (2015) Partial least squares. In: C. Cooper & N. Lee & A. Farrell (Eds.), Wiley Encyclopedia of Management. Wiley, Chichester, 1 - 2.

Okazaki, Shintaro and Benavent-Climent, Amadeo and Navarro, Angeles and Henseler, Jörg (2015) Responses When the Earth Trembles: The Impact of Community Awareness Campaigns on Protective Behavior. Journal of public policy & marketing, 34 (1). 4 - 18. ISSN 0743-9156

Aa, Zanna van der and Bloemer, Josée and Henseler, Jörg (2015) Using customer contact centres as relationship marketing instruments. Service business, 9 (2). 185 - 208. ISSN 1862-8516

2014

Sarstedt, Marko and Ringle, Christian M. and Henseler, Jörg and Hair, Joseph F. (2014) On the Emancipation of PLS-SEM: A Commentary on Rigdon (2012). Long range planning, 47 (3). 154 - 160. ISSN 0024-6301

Petersone, E. and Riel, A.C.R. van and Henseler, J. and Roemer, E. (2014) To adopt, or not to adopt: that is the question. In: 22nd International Colloquium on Relationship Marketing, Newcastle University Business School, United Kingdom, September 8-10., 08-09-2014 (pp. 58 - 63).

This list was generated on Thu Mar 23 06:45:36 2017 CET.