Author Publications

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Number of items: 9.


Rompay, Thomas J.L. van and Fransen, Marieke L. and Borgelink, Bianca G.D. (2014) Light as a feather: Effects of packaging imagery on sensory product impressions and brand evaluation. Marketing letters, 25 (4). pp. 397-407. ISSN 0923-0645


Rompay, Thomas van and Fransen, M.L. and Borgelink, B. (2012) "The only way is up": Location and movement in product packaging as predictors of sensorial impressions and brand identity. In: 8th International Conference on Design & Emotion, 11-14 Septembe 2010, London, UK.


Fransen, Marieke L. and Fennis, Bob M. and Pruyn, A.Th.H. and Vohs, Kathleen D. (2011) When fit fosters favoring: The role of private self-focus. Journal of experimental social psychology, 47 (1). pp. 202-207. ISSN 0022-1031


Fransen, Marieke L. and Fennis, Bob M. and Pruyn, Ad Th.H. (2010) Matching Communication Modalities: The Effects of Modality Congruence and Processing Style on Brand Evaluation and Brand Choice. Communication Research, 37 . pp. 576-598. ISSN 0093-6502


Rompay, Thomas J.L. van and Vonk, Dorette J. and Fransen, Marieke L. (2009) The Eye of the Camera. Environment and Behavior, 41 (1). pp. 60-74. ISSN 0013-9165


Fransen, Maria Leonora (2008) Marketing communication and automatic consumer responses : a context dependency perspective. thesis.

Fransen, Marieke L. and Fennis, Bob M. and Pruyn, Ad Th.H. and Das, Enny (2008) Rest in peace? Brand-induced mortality salience and consumer behavior. Journal of Business Research, 61 (10). pp. 1053-1061. ISSN 0148-2963

Hoeven, Claartje L. ter and Fransen, Marieke L. (2008) 'When the Chips are Down': The Relation between Stress, Social Support, and Food Product Attitudes. Advances in Consumer Research, 35 . pp. 960-961. ISSN 0098-9258


Fransen, Marieke L. and Fennis, Bob M. and Pruyn, Ad Th.H. (2007) "Be All You Can Be": The Influence of Advertising Slogans on Regulatory Focus and Consumer Spending Behavior. Advances in Consumer Research, 34 . pp. 206-207. ISSN 0098-9258

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