Author Publications

2013

Alarcon-del-Amo, M.-C. and Lorenzo-Romero, C. and Constantinides, E. (2013) Application of social media tools by retailers. In: Organizations and social networking: utilizing social media to engage consumers. Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book series . Business Science Reference, Hershey, PA, 214 - 235. ISBN 9781466640269

Lorenzo-Romero, C. and Constantinides, E. and Alarcon-del-Amo, M.-C. (2013) Web Aesthetics Effects on User Decisions: Impact of Exposure Length on Website Quality Perceptions and Buying Intentions. Journal of internet commerce, 12 (1). 76 - 105. ISSN 1533-2861

2012

Constantinides, E. and Zinck Stagno, M. (2012) Higher Education Marketing: A Study on the Impact of Social Media on Study Selection and University Choice. International Journal of Technology and Education Marketing, 2 (1). 41 - 58. ISSN 2155-5605

Lorenzo-Romero, C. and Alarcon-del-Amo, M.-C. and Constantinides, E. (2012) Segmentation of users of social networking websites. Social behavior and personality, 40 (3). 401 - 414. ISSN 0301-2212

Lorenzo-Romero, C. and Constantinides, E. and Alarcon-del-Amo, M.-C. (2012) Segmenting the social networking sites users: An empirical study. International Journal of Internet Marketing and Advertising, 7 (2). 136 - 156. ISSN 1477-5212

Vries de, Sjoerd and Schaik van, Paul and Constantinides, Efthymios (2012) SoMeRe: Knowledge Media for Continuing Professional Development. In: Paper Presentation CIT'12, 7-9 March 2012, Athens, Greece.

2010

Constantinides, Efthymios and Carmen Alarcón del Amo del, Maria and Romero, Carlota Lorenzo (2010) Profiles of social networking sites users in the Netherlands. In: 18th Annual High Technology Small Firms Conference, HTSF, 25-28 May 2010, Enschede, The Netherlands.

2008

Constantinides, Efthymios (2008) The Web 2.0 as Marketing Tool: Opportunities for SMEs. In: 16th Annual High Technology Small Firms Conference, HTSF 2008, 21-23 May 2008, Enschede, The Netherlands.

Constantinides, Efthymios and Fountain, Stefan J. (2008) Web 2.0: Conceptual foundations and marketing issues. Journal of Direct, Data and Digital Marketing Practice , 9 (3). pp. 231-244. ISSN 1746-0166

2006

Bout, Liesbeth Y. and Lombaers, Jaap H.M. and Constantinides, Efthymios and Weerd-Nederhof de, Petra C. (2006) Post-Project Market Review as a tool for stimulating commercialisation of knowledge creation projects. In: 14th Annual High Technology Small Firms Conference, HTSF 2006, May 11-13, 2006, Enschede, The Netherlands.

E., Constantinides (2006) The Marketing Mix Revisited: Towards the 21st Century Marketing. Journal of marketing management, 22 (3/4). pp. 407-438. ISSN 0267-257X

2005

Constantinides, Efthymios (2005) Virtual marketing : new rules and challenges in the networked marketplace. thesis.

Constantinides, Efthymios and Geurts, Peter (2005) The Impact of Web Experience on Virtual Buying Behaviour: An Empirical Study. Journal of Customer Behaviour, 4 (3). pp. 307-335. ISSN 1475-3928

2004

Bout, Liesbeth Y. and Lombaers, Jaap H.M. and Constantinides, Efthymios and Fisscher, Olaf A.M. (2004) Post-Project Reviews as a tool for stimulating commercialisation of knowledge creation projects at TNO Industrial Technology. In: R&D Management Conference, 7-9 July 2004, Sesimbra, Portugal.

Constantinides, Efthymios (2004) Influencing the online consumer's behavior: the Web experience. Internet Research: Electronic Networking Applications and Policy, 14 (2). pp. 111-126. ISSN 1066-2243

Constantinides, Efthymios (2004) Strategies for surviving the Internet meltdown: The case of two Internet incumbents. Management Decision, 42 (1). pp. 89-107. ISSN 0025-1747

2002

Constantinides, Efthymios (2002) From physical marketing to web marketing. In: 35th Annual Hawaii International Conference on System Sciences, HICSS, 7-10 January 2002, Big Island, Hawaii, USA.

Constantinides, Efthymios (2002) The 4s web-marketing mix model. Electronic Commerce Research and Applications, 1 (1). pp. 57-76. ISSN 1567-4223