Author Publications

Article

Raaij van, Erik M. and Vernooij, Maarten J.A. and Triest van, Sander (2003) The implementation of customer profitability analysis: A case study. Industrial Marketing Management, 32 (7). pp. 573-583. ISSN 0019-8501

Stoelhorst, J.W. and Raaij van, Erik M. (2004) On explaining performance differentials: Marketing and the managerial theory of the firm. Journal of Business Research, 571 (5). pp. 462-477. ISSN 0148-2963

Conference or Workshop Item

Raaij van, E.M. and Schotanus, F. and Valk van der, W. (2013) What do we know about purchasing health care? A systematic literature review and research agenda. In: IPSERA 2013 Conference (International Purchasing and Supply Education and Research Association), Nantes Cedex.

Thesis

Raaij van, Erik Martijn (2001) The implementation of a market orientation. Designing frameworks for managerial action. thesis.