Author Publications

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Group by: Date | Item Type
Number of items: 4.


Raaij, Erik M. van and Vernooij, Maarten J.A. and Triest, Sander van (2003) The implementation of customer profitability analysis: A case study. Industrial Marketing Management, 32 (7). pp. 573-583. ISSN 0019-8501

Stoelhorst, J.W. and Raaij, Erik M. van (2004) On explaining performance differentials: Marketing and the managerial theory of the firm. Journal of business research, 571 (5). pp. 462-477. ISSN 0148-2963

Conference or Workshop Item

Raaij, E.M. van and Schotanus, F. and Valk, W. van der (2013) What do we know about purchasing health care? A systematic literature review and research agenda. In: IPSERA 2013 Conference (International Purchasing and Supply Education and Research Association), Nantes Cedex (pp. 1115 - 1124).


Raaij, Erik Martijn van (2001) The implementation of a market orientation. Designing frameworks for managerial action. thesis.

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