Number of items: 3.
2004
Stoelhorst, J.W. and Raaij van, Erik M. (2004) On explaining performance differentials: Marketing and the managerial theory of the firm. Journal of Business Research, 571 (5). pp. 462-477. ISSN 0148-2963
2003
Raaij van, Erik M. and Vernooij, Maarten J.A. and Triest van, Sander (2003) The implementation of customer profitability analysis: A case study. Industrial Marketing Management, 32 (7). pp. 573-583. ISSN 0019-8501
2001
Raaij van, Erik Martijn (2001) The implementation of a market orientation. Designing frameworks for managerial action. thesis.
This list was generated on Tue May 21 06:15:50 2013 CEST.
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