Is the whole more than the sum of its parts? On the interplay of marketing and design research

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Henseler, Jörg (2015) Is the whole more than the sum of its parts? On the interplay of marketing and design research. [Lecture]

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Item Type:Lecture
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Engineering Technology (CTW)
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Link to this item:http://purl.utwente.nl/publications/95770
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