Displacement and Supplemental Effects of the Mobile Internet on Fixed Internet Use

Ongena, Guido and Bouwman, H. and Gillebaard, H. (2012) Displacement and Supplemental Effects of the Mobile Internet on Fixed Internet Use. JMM, 14 (4). 279 - 299. ISSN 1424-1277

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Abstract:	Mobile devices facilitate the use of mobile services that are similar to services used via fixed Internet connections. The objective of this article is to assess displacement effects between fixed and mobile Internet services, and to research the role of technical capabilities of mobile handsets and demographics as moderators. This study is based on a sample of 628 respondents who have access to fixed and mobile Internet services. The respondents' usage of services was analyzed. An online questionnaire was used to collect data on the use of information, communication, entertainment, and transaction services. Mobile Internet reinforces, rather than replaces, Internet usage. When people possess an iPhone® or (mobile) laptop, this reinforcement effect is present for entertainment services. With respect to transaction services, the Blackberry® makes a stronger case. With the exception of gender, demographic characteristics do not have a moderating effect. Women display a stronger reinforcement effect than men in relation to transaction services. To the best of our knowledge, no study to date has investigated the displacement effects of fixed Internet services by the mobile handset. This empirical study contributes to the literature regarding the displacement effects of mobile Internet services
Item Type:	Article
Copyright:	© Routledge
Faculty:	Behavioural Sciences (BS)
Research Group:	Media, Communication and Organisation (MCO)
Link to this item:	http://purl.utwente.nl/publications/82323
Official URL:	http://dx.doi.org/10.1080/14241277.2012.684192
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