Swatch: new times for Swiss watchmaking


Hospers, G.J. (2013) Swatch: new times for Swiss watchmaking. In: G.M. Armstrong & P. Kotler (Eds.), Marketing : an introduction. Pearson, Boston, MA, 274 - 275. ISBN 9780273767183

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Item Type:Book Section
Additional information:11th and global edition
Faculty of Behavioural, Management and Social sciences (BMS)
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