Disruptive images: stimulating creative solutions by visualizing the design vision


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Eggink, Wouter (2011) Disruptive images: stimulating creative solutions by visualizing the design vision. In: Design education for creativity and business innovation: 13th International Conference on Engineering and Product Design Education. Design Society, pp. 97-102. ISBN 9781904670339

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Abstract:In a contemporary design context it is important to be able to communicate design strategy at a high
abstraction level and at an early stage in the design process. At the same time, in our postmodern
consumer society that is largely dominated by media, it is important to be able to communicate ideas
visually. This paper describes an informal technique for developing and presenting design visions, by
visualizing abstract ideas with the aid of ‘disruptive’ images. Practicing this technique with three
cohorts of industrial design engineering students in subsequent design courses showed that the
technique enhanced the early stage communication of design goals and stimulated the implementation
of creative design solutions. The use of ‘disruptive’ images showed to be particularly effective
because it stimulated the students to look for opportunities on a higher level of abstraction, and the
associated visualizations tended to make out-of-the-box solution directions more plausible.
Item Type:Book Section
Faculty:
Engineering Technology (CTW)
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Link to this item:http://purl.utwente.nl/publications/78409
Conference URL:http://www.iepde.org/epde11/
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