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The relevance of being a 'preferred customer' in order to access innovations from suppliers
Schiele, Holger (2010) The relevance of being a 'preferred customer' in order to access innovations from suppliers. [Lecture]
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| Item Type: | Lecture |
| Faculty: | Management and Governance (SMG) |
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| Link to this item: | http://purl.utwente.nl/publications/77475 |
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