Measuring Your Water Footprint : What’s Next in Water Strategy


Hoekstra, Arjen Y. (2008) Measuring Your Water Footprint : What’s Next in Water Strategy. Leading Perspectives (Summer). pp. 12-19.

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Abstract:By now, carbon neutrality is such a catchphrase in the world of responsible business, it’s impossible to ignore the carbon footprint of a new product or service. But with the exception of a few companies like Coca-Cola, Nestlé and Suez, the concept of water neutrality, or measuring your water footprint, is still under the radar. It’s time to take note: In a landscape where the demand for water is fast outstripping supply, focusing on water neutrality is a key corporate strategy in managing water use and casting your company as a responsible business.
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Copyright:© 2008 Business for Social Responsibility
Engineering Technology (CTW)
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