Why the Highest Price Isn’t the Best Price

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Anderson, James C. and Wouters, Marc and Rossum, Wouter van (2010) Why the Highest Price Isn’t the Best Price. MIT Sloan Management Review, 51 (2). pp. 69-76. ISSN 1532-9194

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Link to this item:http://purl.utwente.nl/publications/73918
Official URL:http://sloanreview.mit.edu/the-magazine/files/saleable-pdfs/51212.pdf
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