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Why the Highest Price Isn’t the Best Price
Anderson, James C. and Wouters, Marc and Rossum van, Wouter (2010) Why the Highest Price Isn’t the Best Price. MIT Sloan Management Review, 51 (2). pp. 69-76. ISSN 1532-9194
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| Item Type: | Article |
| Faculty: | Management and Governance (SMG) |
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| Link to this item: | http://purl.utwente.nl/publications/73918 |
| Official URL: | http://sloanreview.mit.edu/the-magazine/files/saleable-pdfs/51212.pdf |
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