Improving the text of a public leaflet

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Jansen, Carel and Steehouder, Michaël (1984) Improving the text of a public leaflet. Information Design Journal, 4 (1). pp. 10-18. ISSN 1871-1138

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Abstract:In this article a provisional set of eight criteria is proposed for the analysis and the design of texts in the field of public information. To test the value of this set of criteria, an experiment was carried out concerning a Dutch leaflet on a regulation on Rent Rebate Grants. Rewriting the leaflet text did not produce satisfying results, possibly due to the high complexity of the regulation. Nevertheless, it seems that the criteria might be a useful contribution to the discussion on guidelines for textwriters.
Item Type:Article
Copyright:© 1984 Benjamins
Faculty:
Behavioural Sciences (BS)
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Link to this item:http://purl.utwente.nl/publications/73577
Official URL:http://www.benjamins.nl/cgi-bin/t_articles.cgi?bookid=IDJ%204%3A1&artid=518143313
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