Strategic Reorientation of Industrial R&D Towards Commercial Objectives

Brook, Jacques W. and Bruijn de, Erik J. and McDonough III, Edward F. (2007) Strategic Reorientation of Industrial R&D Towards Commercial Objectives. In: 16th Annual World Business Congress, July 4-8, 2007, Maastricht, The Netherlands.

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Abstract:	In an effort to leverage R&D knowledge asset and to create more value from industrial R&D in today’s increasing liberalized and globalising business environments, some corporations adopt a strategic reorientation of their industrial R&D organisation towards commercial objectives. This study suggests that while such a strategic reorientation has a catalyst effect on technology transfer, it poses challenges with respect to the management of the demand and supply of technologies and innovations in dynamic relationships between industrial R&D and its customer’s organisations. The findings reveal that technology transfer augmented with innovation transfer is a prerequisite for value creation from R&D investment in global competitive environments.
Item Type:	Conference or Workshop Item
Faculty:	Management and Governance (SMG)
Research Group:	Knowledge intensive entrepreneurship, strategic market oriented and International management (NIKOS)
Link to this item:	http://purl.utwente.nl/publications/73385
Organisation URL:	http://www.imda.cc/
Conference URL:	http://www.imda.cc/World%20Congress.htm
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