Trigger videos on the Web: Impact of audiovisual design

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Verleur, Ria and Heuvelman, Ard and Verhagen, Pløn W. (2010) Trigger videos on the Web: Impact of audiovisual design. British Journal of Educational Technology . ISSN 0007-1013

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Abstract:Audiovisual design might impact emotional responses, as studies from the 1970s and 1980s on movie and television content show. Given today's abundant presence of web-based videos, this study investigates whether audiovisual design will impact web-video content in a similar way. The study is motivated by the potential influence of video-evoked emotional responses to related activities in a web-based learning environment. To examine this, a video scene was designed that follows the concept of an educational trigger video. A trigger video aims to evoking affective responses in viewers with respect to a social problem situation. An experiment was conducted that explored whether the manipulation of two audiovisual design variables—shot length and camera height—of a web trigger video affects how the problem situation and the characters are perceived. The results showed that audiovisual design did impact these video-related tasks.
Item Type:Article
Copyright:© 2010 Wiley InterScience
Faculty:
Behavioural Sciences (BS)
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Link to this item:http://purl.utwente.nl/publications/71061
Official URL:http://dx.doi.org/10.1111/j.1467-8535.2010.01065.x
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