Back to University of Twente portal
The effect of new links on Google PageRank
Avrachenkov, Konstatin and Litvak, Nelly (2004) The effect of new links on Google PageRank. [Report]
![[img]](http://doc.utwente.nl/style/images/fileicons/application_pdf.png) | PDF Restricted to UT campus only 211Kb |
| Abstract: | PageRank is one of the principle criteria according to which Google ranks Web pages. PageRank can be interpreted as a frequency of visiting a Web page by a random surfer and thus it reflects the popularity of a Web page. We study the effect of newly created links on Google PageRank. We discuss to what extend a page can control its PageRank. Using the asymptotic analysis we provide simple conditions that show if new links bring benefits to a Web page and its neighbors in terms of PageRank or they do not. Furthermore, we show that there exists an optimal linking strategy. We conclude that a Web page benefits from links inside its Web community and on the other hand irrelevant links penalize the Web pages and their Web communities. |
| Item Type: | Report |
| Copyright: | © 2004 INRIA |
| Faculty: | Electrical Engineering, Mathematics and Computer Science (EEMCS) |
| Research Group: | |
| Link to this item: | http://purl.utwente.nl/publications/70555 |
| Official URL: | http://hal.inria.fr/inria-00070742 |
| Export this item as: | BibTeX EndNote HTML Citation Reference Manager |
Show download statistics for this publication
Show download statistics for this publicationRepository Staff Only: item control page
Metis ID: 223767