Mediacampaign: A Multimodal Semantic Analysis System for Advertisement Campaign Detection


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Rehatschek, Herwig and Sorschag, Robert and Rettenbacher, Bernhard and Zeiner, Herwig and Nioche, Julien and Jong, Franciska de and Ordelman, Roeland and Leeuwen, David A. van (2008) Mediacampaign: A Multimodal Semantic Analysis System for Advertisement Campaign Detection. In: International Workshop on Content-Based Multimedia Indexing, CBMI 2008, 18-20 June 2008, London, UK (pp. pp. 85-92).

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Abstract:MediaCampaign's scope is on discovering and inter-relating advertisements and campaigns, i.e. to relate advertisements semantically belonging together, across different countries and different media. The project’s main goal is to automate to a large degree the detection and tracking of advertisement campaigns on television, Internet and in the press. For this purpose we introduce a first prototype of a fully integrated semantic analysis system based on an ontology which automatically detects new creatives and campaigns by utilizing a multimodal analysis system and a framework for the resolution of semantic identity.
Item Type:Conference or Workshop Item
Copyright:© 2008 IEEE
Faculty:
Electrical Engineering, Mathematics and Computer Science (EEMCS)
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Link to this item:http://purl.utwente.nl/publications/64880
Official URL:http://dx.doi.org/10.1109/CBMI.2008.4564913
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