Human and spatial dimensions of retail density: Revisiting the role of perceived control

Share/Save/Bookmark

Rompay, Thomas J.L. van and Galetzka, Mirjam and Pruyn, Ad Th.H. and Moreno Garcia, Jaime (2008) Human and spatial dimensions of retail density: Revisiting the role of perceived control. Psychology and Marketing, 25 (4). pp. 319-335. ISSN 0742-6046

[img] PDF
Restricted to UT campus only
: Request a copy
625kB
Abstract:Previous research in environmental psychology and consumer behavior has demonstrated mostly negative effects of human density on consumer experience in retail settings. The effects of spatial density, however, have received scant attention. Results from previous studies show that retail density affects shoppers' emotional and behavioral responses through perceived control.Work in social psychology, however, indicates that there are differences in the extent to which people strive for control, suggesting that having control in retail settings may be more important to some consumers than to others. In the experimental study reported in this paper, the effects of both forms of retail density were studied as a function of consumers' desire for control. Results indicate that the effects of human and spatial density vary with consumers' desire for control. Theoretical and managerial implications are discussed.
Item Type:Article
Copyright:© 2008 Wiley
Faculty:
Behavioural Sciences (BS)
Research Group:
Link to this item:http://purl.utwente.nl/publications/60333
Official URL:http://dx.doi.org/10.1002/mar.20211
Export this item as:BibTeX
EndNote
HTML Citation
Reference Manager

 

Repository Staff Only: item control page

Metis ID: 252518