Assessing Operational NPD Effectiveness And Strategic NPD Flexibility For The Design Of New Product Development Configurations

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Weerd-Nederhof, Petra C. de and Altena, Jelmer and Visscher, Klaasjan and Fisscher, Olaf (2005) Assessing Operational NPD Effectiveness And Strategic NPD Flexibility For The Design Of New Product Development Configurations. In: 6th International Continuous Innovation Network Conference, CINet, 4-6 September 2005, Brighton, United Kingdom.

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Abstract:Organising and managing New Product Development pro-actively requires
continuous balancing of internal and external demands and constraints, and of
short- and long-term considerations and objectives. These dualities in this
paper are considered under the performance dimensions operational
effectiveness and strategic flexibility. When searching for guidelines for
designing NPD configurations for improved NPD performance, it is crucial
that one is able to relate specific organisational ‘patterns’ to both
performance dimensions. The paper specifically deals with the issue of how to
quantitatively assess NPD’s operational effectiveness and strategic flexibility,
for the ultimate purpose of assessing the contribution made by various NPD
configurations to achieving NPD objectives. The operationalisation of both
constructs is reported in the form of a review of the literature for
measurements of operational NPD effectiveness and strategic NPD flexibility,
further structured by a subdivision in product concept effectiveness (fit with
market demands, fit with firm competencies) and NPD process effectiveness
(speed, productivity, flexibility). The resulting scales are included as an
appendix. Preliminary analysis of a validation test shows promising results in
terms of reliability.
Item Type:Conference or Workshop Item
Faculty:
Management and Governance (SMG)
Research Group:
Link to this item:http://purl.utwente.nl/publications/59866
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