Personalization in the public sector An inventory of organizational and user obstacles towards personalization of electronic services in the public sector

Pieterson, Willem and Ebbers, Wolfgang and Dijk van, Jan (2007) Personalization in the public sector An inventory of organizational and user obstacles towards personalization of electronic services in the public sector. Government Information Quarterly, 24 (1). pp. 148-164. ISSN 0740-624X

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Abstract:	The public sector more and more deploys personalized e-government services. Personalization offers great opportunities to make communication more effective and efficient, to infer and predict citizens' behavior and to even influence behavior. However, some drawbacks must be considered. Important organizational barriers hinder the implementation of personalized e-government services and important user obstacles, such as access, trust, control, and privacy, have to be overcome to make fruitful use of those personalized e-government services.
Item Type:	Article
Copyright:	© 2006 Elsevier
Faculty:	Behavioural Sciences (BS)
Research Group:	Media, Communication and Organisation (MCO)
Link to this item:	http://purl.utwente.nl/publications/59767
Official URL:	http://dx.doi.org/10.1016/j.giq.2005.12.001
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