Effects of Interior Color on Healthcare Consumers: A 360 degree Photo Simulation Experiment

Verhoeven, Joost W.M. and Pieterse, Marcel E. and Pruyn, Ad Th.H. (2006) Effects of Interior Color on Healthcare Consumers: A 360 degree Photo Simulation Experiment. Advances in Consumer Research, 33 (1). pp. 292-293. ISSN 0098-9258

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Abstract:	In this study we investigated the effects of wall color on anxiety, pleasure, evaluation of the room and perceived service quality in a simulation of a general hospital. We expected subjects exposed to a hospital room with blue walls to experience more positive emotions, and lower anxiety,
Item Type:	Article
Copyright:	© 2006 Association for Consumer Research
Faculty:	Behavioural Sciences (BS)
Research Group:	Marketing Communication and Consumer Psychology (MCP) Psychology, Health & Technology (PHT)
Link to this item:	http://purl.utwente.nl/publications/58551
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