On a tool for analysing cognitive processes using exploratory think-aloud experiments

Heerkens, Hans and Heijden van der, Beatrice (2005) On a tool for analysing cognitive processes using exploratory think-aloud experiments. International Journal of Human Resources Development and Management, 5 (3). pp. 240-283. ISSN 1465-6612

Preview

PDF
238Kb

Abstract:	We develop a method that enables cognitive processes to be analysed quantitatively without having a conceptual framework in place at the start of the research. With current methods, the general structure of the cognitive process in question has to be known before quantitative analyses can be preformed. With the method, we studied the cognitive process of weighting the importance of attributes in a purchasing decision. Our approach consists of seven steps: determining the research method (in our case: the think-aloud method); designing an experiment; designing a data collection method; designing a tool for preliminary analysis; designing a tool for qualitative analysis; designing a tool for quantitative analysis; assessing external validity. In this contribution we also provide a checklist for putting our method into practice.
Item Type:	Article
Copyright:	© 2005 Inderscience
Faculty:	Management and Governance (SMG)
Research Chair:	Operations Management and Logistics (OMPL)
Research Group:	Industrial Engineering & Business Information Systems (IEBIS)
Link to this item:	http://purl.utwente.nl/publications/52592
Official URL:	http://dx.doi.org/10.1504/IJHRDM.2005.007104
Export this item as:	BibTeX EndNote HTML Citation Reference Manager

Show download statistics for this publication

Repository Staff Only: item control page

Metis ID: 224229