Freedom of choice in technology strategy? An analysis of technology strategy in the large commercial aircraft industry

Share/Save/Bookmark

Bruijn, Erik J. de and Steenhuis, Harm-Jan (2004) Freedom of choice in technology strategy? An analysis of technology strategy in the large commercial aircraft industry. Technology Analysis & Strategic Management, 16 (3). pp. 381-393. ISSN 0953-7325

[img] PDF
Restricted to UT campus only
: Request a copy
108kB
Abstract:Many companies experience difficult situations as a result of their selected strategy. Strategic management theories implicitly assume that companies have a free choice in setting their strategy. Hence, when companies experience difficult situations this is because of management inadequacy. It is questionable whether companies always have a free choice. This research examines this issue by examining the new product strategies of the two main competitors in the commercial aircraft industry. The development of the A380 aircraft was selected to determine to what extent the companies had a choice in setting their product development strategies. The conclusion is that neither has the alleged freedom for setting its strategy. Implications of this finding are that the strategy theory needs to be adjusted for this choice issue, and that management should not always be held fully responsible for the developing events.
Item Type:Article
Copyright:© 2004 Taylor & Francis
Faculty:
Management and Governance (SMG)
Research Group:
Link to this item:http://purl.utwente.nl/publications/50964
Official URL:http://dx.doi.org/10.1080/0953732042000251151
Export this item as:BibTeX
EndNote
HTML Citation
Reference Manager

 

Repository Staff Only: item control page

Metis ID: 223795