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Virtual marketing : new rules and challenges in the networked marketplace
Constantinides, Efthymios (2005) Virtual marketing : new rules and challenges in the networked marketplace. thesis.
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| Abstract: | The thesis emphasizes the fact that while deep-seated and time-honored business laws are always valid, survival and success in the virtual commercial environment requires some distance from the established, customary patterns of management thought and behavior. Proactive managerial attitude is essential considering the exceptional nature of the technologies, actors and environmental conditions defining online commerce. |
| Item Type: | Thesis |
| Faculty: | Management and Governance (SMG) |
| Research Group: | |
| Link to this item: | http://purl.utwente.nl/publications/50434 |
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