Societal embedding and product creation management


Deuten, J. Jasper and Rip, Arie and Jelsma, Jaap (1997) Societal embedding and product creation management. Technology Analysis & Strategic Management, 9 (2). pp. 131-148. ISSN 0953-7325

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Abstract:Presents a management approach that allows managers within a firm to include societal embedding in management of product creation processes (PCP). Dimensions of societal embedding; Internal interfaces between functions in a firm and external interfaces between firms and their environments; Important indicators in mapping the business environment.
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Copyright:© 1997 Taylor & Francis
Faculty of Behavioural, Management and Social sciences (BMS)
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