Four Styles of Strategy Development


Idenburg, P.J. (1993) Four Styles of Strategy Development. Long Range Planning, 26 (6). pp. 132-137. ISSN 0024-6301

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Abstract:When considering the number of movements, schools and wars of position, the professional field of strategic management would appear to be maturing. Four views of the strategy development process can be distinguished: rational planning, planning as a guided learning process, planning on the basis of logical incrementalism and emergent strategy formation. All four of these views play a role: rationality, learning experience and spontaneity supplement one another.
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Copyright:© 1993 Elsevier Science
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